BSI Merch is a global artist services company helping artists, labels, and managers connect with fans through merchandise, e-commerce, and creative campaign support.

With over 30 years of experience and offices in London, Berlin, and Tokyo, we offer a full-service infrastructure that supports artists in building sustainable, independent careers.

Our services include:

• Creative & Design

• Production & Fulfilment

• E-Commerce & Webstore Management

• Marketing & Campaign Strategy

• Touring Merchandise

• Ticketing & VIP Access

• Fan Community Development

• Label & Release Services

• Consulting & Artist Support

We work across both digital and live environments — designing and producing product, building and managing webstores, and supporting global tours with comprehensive touring merch services. From pre-tour planning and budgeting to inventory, staffing, and reporting, our team ensures seamless execution on the road.

BSI Merch is chart-registered in over 15 countries and has shipped millions of orders to more than 100 countries worldwide. Whether it’s a single campaign or a long-term partnership, we give artists the tools and support to grow — without giving up rights or creative control.

BSI is about services, not ownership. Support, not gatekeeping.