E-COMMERCE
BSI Merch & Artist Services are leaders in e-commerce for the world's biggest artists. As a Shopify Plus partner, we are built to scale. We deliver immersive, fan-first shopping experiences with multi-currency storefronts, global logistics through domestic hubs, and
on-time delivery - in 2025, we fulfilled over 1 million orders. Our local customer service, elevated by AI-led support via Gorgias and automated returns through Loop, means fans get a 24/7 experience wherever they are in the world.
CHART REGISTRATION
BSI Merch & Artist Services is officially chart-registered across more than 75% of the world market, including: Australia, Austria, Belgium, Canada, Finland, France, Germany, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom, and United States
TOURING
Our dedicated touring team brings decades of experience supporting artists from small venues to stadium stages. We handle every detail of your live operation: forecasting, budgeting, logistics, staffing, and cashless POS infrastructure - all focusing to eliminate queues and maximise sales windows. Real-time settlement and accounting via AtVenu gives you immediate financial visibility, while integrated
offline-to-online data keeps inventory sharp across every date.
SOURCING
& PRODUCTION
We partner with artists to create collections that genuinely connect with fans, responsibly made from concept to delivery. Our production covers Screen Printing, Direct-to-Garment (DTG), Embroidery, and full custom manufacturing. We source from GOTS, OEKO TEX and Fair Wear-certified suppliers, protecting your brand and eliminating risk. We scale from limited drops to global stadium runs without bottlenecks. Our warehouse operation, powered by DHL, handles global freight and customs end-to-end so product gets where it needs to be, on time.
DESIGN
We're experts and insiders who research, listen, and think like the fans who wear it. Our in-house design studio crafts culture-led products and visuals, from tees to full album campaigns, taking every project from concept to completion and shaping every touchpoint along the way. We work closely with artists throughout the entire process, ensuring their voice and vision is represented at every stage. Creativity and strategy sit at the heart of everything we do, and we pride ourselves on the collaborative relationships we build with our clients, strengthening artist identity and deepening fan connection.
MUSIC
BSI Music helps artists expand their reach across the digital and physical landscape. Powered by our partnership with the world's biggest global independent music distributor, we integrate recorded music strategy with commercial retail infrastructure - accelerating growth across streaming, vinyl, and long-term brand equity. We provide tailored support for each artist, ensuring music finds the right audience, on the right platforms, at the right time. From digital stores to physical releases, we help turn ideas into tangible impact.
MARKETING
& BRAND STRATEGY
We're experts and insiders who research, listen, and think like the fans who wear it. Our in-house design studio crafts culture-led products and visuals, from tees to full album campaigns, taking every project from concept to completion and shaping every touchpoint along the way. We work closely with artists throughout the entire process, ensuring their voice and vision is represented at every stage. Creativity and strategy sit at the heart of everything we do, and we pride ourselves on the collaborative relationships we build with our clients, strengthening artist identity and deepening fan connection.
FAN COMMUNITY MANAGEMENT
From intimate pop-ups and VIP events to dedicated digital fanspaces and loyalty rewards, we cultivate fan communities where physical and online worlds collide, hype spreads organically, and your most valuable fans are kept close - with early access, exclusive drops and premium experiences.
BESPOKE TECH
& AUTOMATED OPS
Our custom-built platform unifies data across every sales channel, keeping inventory precise and royalty reporting accurate so artists receive timely statements. Layered on top, AI-powered tools guide fans through the buying experience, reducing friction and increasing both conversaion rates and average order value.
