Cookie Policy
This Cookie Policy explains how the BSI group (Backstreet International Merchandise Ltd for our UK stores, and BSI Merch GmbH for our EU stores) uses cookies and similar technologies. Please read it with our Privacy Policy.
1.What are cookies
A cookie is a small file stored on your device. We also use similar technologies such as pixels, tags, scripts and SDKs (together, "cookies"), set by us or by third parties. Session cookies last until you close your browser; persistent cookies stay until they expire or you delete them.
2.The law and your consent
| United Kingdom | European Union / EEA |
|---|---|
| We use cookies under PECR and the UK GDPR, as amended by the Data (Use and Access) Act 2025. Strictly necessary cookies, and low-risk cookies used only for aggregate analytics to improve our service, can be used without consent, but we tell you clearly and offer a simple way to object. All other non-essential cookies, including advertising, are used only with your consent. | We use cookies under the EU GDPR and German law implementing the ePrivacy Directive (the TDDDG). Only strictly necessary cookies are used without consent. All other cookies, including analytics, advertising and targeting, are used only with your prior consent. There is no analytics exemption under EU law. |
3.Categories of cookies
- Strictly necessary: required for the site, basket and checkout, security and fraud prevention. Always on; cannot be switched off.
- Performance / analytics: help us count visits and improve the store (Google Analytics 4, Shopify analytics, Datadog). UK: aggregate-only with a simple objection; EU: consent required.
- Functional: remember preferences such as country and language.
- Advertising / targeting: used by us and partners (Meta, Google Ads, TikTok, Impact) to show and measure ads and track affiliate referrals. Set only with your consent.
4.The cookies on our stores
Our cookies include, but are not limited to, those set out below, and the durations shown are indicative.
UK stores
| Cookie(s) | Provider | Category | Purpose | Duration* |
|---|---|---|---|---|
| cart, cart_currency, cartinfo, localization | Shopify | Strictly necessary | Basket, currency, localisation | Session to 2 weeks |
| _shopify_y, _shopify_s | Shopify | Analytics | Visitor / session analytics | 1 year / 30 mins |
| _ga, _ga_* (store-specific) | Google Analytics 4 | Analytics | Site usage | Up to 2 years |
| _dd_s | Datadog | Analytics | Performance monitoring | Session |
| _fbp | Meta | Advertising | Ad targeting and measurement | ~90 days |
| _gcl_au | Google Ads | Advertising | Conversion linking | ~90 days |
| _ttp, ttcsid, ttcsid_* | TikTok | Advertising | Ad targeting and measurement | ~13 months |
| __kla_id, __kla_session | Klaviyo | Advertising / marketing | Email identity and session | ~2 years / session |
| IR_PI | Impact | Advertising | Affiliate attribution | 60 days |
EU stores
| Cookie(s) | Provider | Category | Purpose | Duration* |
|---|---|---|---|---|
| cart, cart_currency, cartinfo, localization | Shopify | Strictly necessary | Basket, currency, localisation | Session to 2 weeks |
| shopify_client_id, _shopify_y, _shopify_s | Shopify | Analytics | Visitor / session analytics | 1 year / 30 mins |
| _ga, _ga_* (store-specific) | Google Analytics 4 | Analytics | Site usage | Up to 2 years |
| _gcl_au | Google Ads | Advertising | Conversion linking | ~90 days |
| _fbp | Meta | Advertising | Ad targeting and measurement | ~90 days |
| __kla_id | Klaviyo | Advertising / marketing | Email identity | ~2 years |
| IR_PI | Impact | Advertising | Affiliate attribution | 60 days |
*Indicative durations, as shown. Strictly necessary HttpOnly session cookies (for example _secure_session_id, _shopify_essential, keep_alive) are also set but require no consent.
5.Managing your choices
Our consent banner lets you Accept all, Reject all, or choose by category, and you can change your choices any time via the "Manage cookies" link in the footer. Rejecting non-essential cookies will not stop you browsing or buying. You can also control cookies in your browser.
6.International transfers and changes
Some cookie providers are outside the UK and EU/EEA, including in the US; we apply the transfer safeguards in our Privacy Policy. We may update this policy and will post changes here with a new date.